“Malawi has more to offer the world than just raw produce, we are ready to tell our story through value.” That was the bold message from ADMARC Limited CEO Daniel Makata, who was one of the panelists at this year’s Institute of Marketing in Malawi (IMM) Annual Conference.
Joining a distinguished panel alongside Dr. Vera Kamtukule and Wilkins Mijiga, Mr. Makata contributed to a dynamic conversation on how marketers can amplify Malawi’s charm on the global stage.
His message was clear: ADMARC is undergoing a strategic transformation, shifting from simply selling agricultural products to investing in value addition.
He explained that the initiative seeks to redefine ADMARC Limited’s role in Malawi’s economy by improving the quality and competitiveness of local produce, opening new revenue opportunities, and showcasing the country’s rich agricultural heritage on the global stage.
“We are not just exporting crops,” Makata emphasized. “We are exporting stories, culture, and innovation.”
The panel sparked vibrant dialogue between leaders from both public and private sectors, underscoring the importance of strategic storytelling, creative branding, and collaborative partnerships in elevating Malawi’s image.
ADMARC remains deeply committed to driving agricultural productivity and commercialization, while fostering sustainable partnerships that fuel inclusive growth. As Mr. Makata concluded, “As we continue to innovate, we are proud to be part of the movement that’s redefining Malawi’s place on the global stage.”
